"The most valuable of all talents is that of never using two words when one will do"

- Thomas Jefferson

Business writing and information design
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity."

- Charles Mingus

Business writing and information design
"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius --- and a lot of courage --- to move in the opposite direction."

- Albert Einstein

Business writing and information design
"Whenever we can make 25 words do the work of 50, we halve the area in which looseness and disorganization can flourish."

- Wilson Follett

Business writing and information design
"I believe more in the scissors than I do in the pencil."

- Truman Capote

Business writing and information design
"Hand writing makes easy reading"

- Wallace Stegner

Business writing and information design
"Writing improves in direct ratio to the things we can keep out of it that shouldn't be there."

- William Zinsser

Business writing and information design
"Never use a long word when a short one will do."

- George Orwell

Business writing and information design
"Plain language has to do with clear and effective communication-nothing more or less. It does, though, signify a new attitude and a fundamental change from past practices."

- Professor Joseph Kimble

Business writing and information design
"Writing simply and directly only looks easy. It takes skill and work and fair time to compose."

- Professor Joseph Kimble

Business writing and information design

Ensure your business documentation is understood and achieving the results you intended.

It’s not just the words that you use, although plain English is a great start! How words are organised, labelled and presented significantly affects usability, understanding and recall for your target audience.

Think how often you don’t finish reading a document because its too wordy, too complex, ambiguous, confusing and so on. Chances are colleagues, clients and business partners are having the same experience.

So what do we do? Interrupt a colleague to ask them, contact a help centre, or just make it up and do what we think is right.

Poor information and poor writing is costing business every day!

Contact me for a free, no obligation discussion about your needs.

Services

Writing Services

Employee Communications

Submissions & Response Documents

Process Analysis & Mapping

You can send me a message using the form to the right.

I will do my best to respond to your enquiry within 24 hours, but please phone if you have something urgent.

I respect your privacy and will not disclose any of the information you provide to any third parties, unless required to do so by law.

0400 211 752

PO Box 164 Blackmans Bay Tasmania 7052 Australia

ABN: 78 783 328 328